The direct marketing farm profiles presented here are designed to demonstrate the use of the AGR-Lite Crop Insurance program and are hypothetical situations. They are simplified in many ways to show different production and loss/payment scenarios. The 2006 premium calculator at the USDA Risk Management Agency web site was used to estimate premiums for these hypothetical profiles.
Producers who are interested in purchasing AGR-Lite insurance policies should always talk to a crop insurance agent to receive specific quotes for their farms.
These profiles are prepared by Dr. Wen-fei Uva in the Dept. of Applied Economics and Management at Cornell University.
Profile 1 - A diversified farm grows a variety of vegetables and bedding plants and has a farm store that is open year-round.
Profile 2 - An organic farm grows a variety of vegetables for sale at farmers' markets.
Profile 3 - A fruit farm grows apples and a variety of stone fruits and markets them both retail and wholesale.
Profile 4 - An apple orchard has a retail store with agri-tourism activities and also sells its apples to wholesalers and a processor.
Profile 5 - A U-pick strawberry farm that is open during strawberry season only.
Profile 6 - A berry farm grows a variety of berries and markets them through U-pick, and at the farm stand and at farmers' markets.
Profile 7 - A livestock farm produces sheep/lamb, free range chickens and eggs and markets them at farmers' markets.
Profile 8 - A floriculture operation grows a variety of bedding plants, hanging baskets and potted flowers in greenhouses and the field. It markets these plants to the public from April to October.
Profile 9 - AGR-Lite Worksheet for your own example.
AGR-Lite Direct Marketing Farm Profiles