The challenge of finding new vendors! Some pointers.
What is the main category that makes people come back over and over to the markets? The produce of course. Shoppers are looking for fresh vegetables and fruit and it’s a treat to find those amazing varieties that are not in the supermarkets. And the fruit is packed with flavor.
But finding farmers who like to [...]
Looking for new vendors in new places.
I am finding an interesting phenomenon in our area. Many people are considering developing a food item or items to get into direct marketing. They go to the farmers markets and say to themselves, maybe I could do this. We have seen career changers or a person who has lost a job looking to their [...]
How do you determine if a new vendor will be good for your market?
It is important to set recruiting goals for your market in the off season. Look at the type of vendors you have and then determine the best mix for your market. It is often best to understand how many shoppers are coming through the market on a given day. When you have a general idea [...]
What are your recruiting challenges?
I would like to know what kind of challenges various managers have had in looking for new vendors. I suggested one way of finding new vendors, which was to talk at a farmer meeting that might be organized by your local extension office. Another way if you missed one of these meetings is to call [...]
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