I have not yet begun to blog and I was asked some questions from a farmer in Uganda. The web is truly an amazing tool. I hope I can learn enough about the concerns of the farmer in Uganda to be able to be of assistance. But I am more familiar with farmers markets in the US. I have been asked to talk about recruitment as it relates to buiding farmers markets. If you have started a farmers market and now need to build the market this will be our focus.

Posted on February 16th, 2010, by admin

The challenge of finding new vendors! Some pointers.

Posted on July 12th, 2010, by admin

What is the main category that makes people come back over and over to the markets? The produce of course.  Shoppers are looking for fresh vegetables and fruit and it’s a treat to find those amazing varieties that are not in the supermarkets.  And the fruit is packed with flavor.
But finding farmers who like to [...]

Looking for new vendors in new places.

Posted on June 9th, 2010, by admin

I am finding an interesting phenomenon in our area.  Many people are considering developing a food item or items to get into direct marketing.  They go to the farmers markets and say to themselves, maybe I could do this.  We have seen career changers or a person who has lost a job looking to their [...]

How do you determine if a new vendor will be good for your market?

Posted on April 17th, 2010, by admin

It is important to set recruiting goals for your market in the off season.  Look at the type of vendors you have and then determine the best mix for your market.  It is often best to understand how many shoppers are coming through the market on a given day. When you have a general idea [...]

What are your recruiting challenges?

Posted on March 29th, 2010, by admin

I would like to know what kind of challenges various managers have had in looking for new vendors.  I suggested one way of finding new vendors, which was to talk at a farmer meeting that might be organized by your local extension office.  Another way if you missed one of these meetings is to call [...]

I have been organizing farmers markets since 1991, and I realize that what works for one market may not work for each situation. Markets in rural settings are quite different from those set up in suburban or urban locations. One thing is certain though recruiting takes a lot of work and one needs to persevere. Finding vendors can be a real challenge. One of the best places to recruit starts with the local Cornell Coopertive Extension Agencies in your area. They hold many meetings during the winter and summer with farmers and are aware of farmers looking to diversify and perhpaps try retail marketing. Visit with your agents and let them know you are looking for vendors. Go to one of the farmer meetings and before hand ask to speak for a few minutes before the meeting begins. Be prepared to answer questions about the location of your market, who is supporting your effort and if you have been operating for a number of years, how successful have you been in attracting shoppers.

Posted on February 16th, 2010, by admin