Farmers Market Manager Training Conference


Farmers Market Manager Training Conference – “Building Capacity of Markets” – is this November 15th to 17th

The Farmers Market Federation of New York announces…

… its annual Farmers Market Managers Training Conference, “Building Capacity of Markets.” The conference will be co-hosted by the Farmers Market Federation, The Southern Tier West Regional Planning and Development and the Southern Tier West Farmers Market Network and will be held at the Holiday Valley Resort in Ellicottville, NY, November 15 – 17th.

holiday valley resort

The conference will focus on helping farmers markets build their capacity to grow and succeed for the benefit of their farmers, consumers, and host community. Our keynote speaker, Kim LaMendola, Southern Tier West Regional Planning and Development, will discuss the benefits that farmers markets bring to a community and help market managers understand the language needed to convey this critical message to government leaders. An evening banquet features Tom Rivers, author of Farm Hands: Hard work and hard lessons from the Western New York Fields. Tom’s talk is sure to enlighten and entertain.

Each session of the conference builds on the overall theme of building the capacity of farmers markets to grow and succeed,  improve attendees ability to manage their market, advance their market’s potential for long-term sustainability, and promote a marketplace that achieves a mission of supporting local farmers. Participating market managers are also taught the importance of providing a venue for consumers to purchase locally grown nutritious foods, and serving as responsible community partners.

The conference will feature a series of break-out sessions for emerging markets, focusing on helping them to bring their markets up to the next level of success. Other breakouts will focus on experienced managers, talking about more advanced concepts such as best practices in SNAP programs at farmers markets.

The 2016 Conference will feature daily tours to farms, a food hub, and a local brew pub: The Eden Valley Co-op/WNY Food Hub, Ellicottville Brewing Company, Blue Hill Farm and White Cow Dairy, and Canticle Farms. Each location was chosen to showcase the Southern Tier West agriculture and food landscape and to give market managers a guided look into farm production and marketing. At Blue Hill Farm and White Cow Dairy, we will sample several of the small-batch, handmade products such as custards, yogurts, and tonics made with the farmstead’s milk and other ingredients such as handmade tonics, syrups, tinctures, and bitters.

Another new feature of the 2016 Farmers Market Managers Conference is a scholarship program to encourage market managers across New York State to take advantage of the lessons and networking that happens at the conference. To access the conference scholarship application, go to http://www.nyfarmersmarket.com/overview.  But hurry, deadline for scholarship applications is September 26.

The Farmers Market Managers Training Conference is your opportunity to boost your skills as a market manager; network with others across the state and beyond; share ideas, suggestions and questions; and even make new friendships. Register now for the 2016 Farmers Market Managers Conference: “Building Capacity of Markets.”

Special thanks to this year’s conference sponsors: Premier Marketing, ManageMyMarket, Karen Karp and Partners and LeadNY.

The full conference program, agenda and hotel information can be found at http://www.nyfarmersmarket.com/overview.  For more information, contact the Farmers Market Federation of NY at[email protected] or call 315-400-1447.