FMM Pro Manual

FMM Pro: Farmers Market Managers Professional Certification Program


Below are all the documents for our FMM Pro Certification Program. Please note that you need to actually register and take the course here to get official market manager certification.

Here’s a description of the course:

In a partnership between the Farmers Market Federation of NY, Cornell Cooperative Extension of Broome County and SUNY Cobleskill and funded by NYS’s Fresh Connect Program; a new online curriculum has been created to train and certify farmers market managers. The course will include all aspects of managing and growing a successful farmers market. The course will be offered online through under the sponsorship of Cornell University.

The curriculum will consist of 22 workshops covering 3 basic topics:

  1. Nuts and Bolts of Managing Markets
  2. Reaching Out to the Market Community
  3. Building Market Systems

Program participants who complete the full curriculum which includes watching the videos, viewing the resources, and completing the homeworks, will receive a certificate signed by the three partnering agencies and will have earned the title of Certified Market Manager. As a FMM PRO Certified Market Manager, graduates of the program will:

  • Be fully knowledgeable in today’s best practices for managing farmers markets
  • Learn tactics to expand and optimize their farmers market
  • Be equipped to build successful relationships with farmers and shoppers
  • Be able to use their certification to leverage support and funding for their market

If you choose not to enroll in FMM Pro and become certified, you can access the PDF version of the materials ONLY below for informational purposes.


Module 1: Nuts and Bolts of Managing Markets


Module 2: Reaching Out to the Market Community


Module 3: Building Market Systems








Supporting and Promoting the Viability of New York's Farmers Markets