FMM Pro Revision Announcement

FMM Pro Revision Announcement

FMM Pro: Farmers Market Manager Certification Program to offer online workshops this Fall and Winter.
FOR IMMEDIATE RELEASE
Fayetteville, NY – The Farmers Market Federation of NY, in partnership with Cornell Cooperative Extension of Broome County and the New York State Fresh Connect Program, is pleased to announce a revised and updated Farmers Market Managers Professional Certification Course FMM PRO. 

The FMM PRO course is a professional certification program for farmers market managers. The program teaches all aspects of running a farmers market. Managers use the program to ensure their markets are operating at top efficiency; ensure their partners, collaborators and funders that they have the skills needed to operate a successful market; and encourages investment in a market and their manager to support a professionally run market.

The FMM Pro program was instituted in 2015 and a number of market managers throughout New York State and beyond have graduated from the course and used the information to help them run a successful market for their farmers, their consumers and their community. But the environment has changed dramatically since 2015. We find ourselves fighting harder for market share against other venues for local food, a consumer base more focused on convenience and a climate that increasingly calls for risk management in all areas of the market.

FMM Pro is responding to the changes we face as farmers markets by updating the curriculum. New sessions have been added to the curriculum, as well as many of the sessions updated with new information and ideas. The new and updated sessions will be delivered by webinar this Fall and Winter and are free to join. If you are a graduate of FMM Pro, attending each session will provide you with 2 continuing education credits toward maintaining your certification. (See schedule below.)

To obtain certification, managers must take the online course, complete all modules; including the video presentation, homework assignment and quiz. Once a passing grade is obtained for all modules, the graduate will receive a Certificate of Achievement signed by the three partnering agencies in the program: Farmers Market Federation of NY, Cornell Cooperative Extension of Broome County and SUNY Cobleskill. In addition, certified managers will need to earn 2 continuing education credits bi-annually by attending special sessions at the Federation’s annual Farmers Market Managers Conference and/or specified manager training webinars in order to keep their Certification active. 

All webinars are scheduled for Noon to 1:30pm and they are free to participate, but registration is required. You can register for each of the sessions here. 

Once the updated sessions are added to the online curriculum, each participant will receive a link to the online program to register for the full course.

FMM Pro Webinar Schedule

SessionPresentersSchedule
Programs and Services for
Farmers Market
Beth Irons
Sue Gardner Smith
11/15
Risk ManagementLarry Spilker
Jon Zeltsman
11/21
Branding and Marketing Materials
that Speak to your Customers
Lindsay Wilcox12/5
Fundraising & StabilityMargaret O’Neill
Jackie Farrell
12/11
Crisis ManagementJim Farr1/8
Nutrition Programs to Grow
Your Market
Taisy Conk
Jessica Douglas
1/17
Food Safety at Farmers MarketsCaroline Butard-Hunt
John Luker
1/28
Farmers Market FinancialsSteve Hadcock2/4
Conducting and Interpreting
Market Research
Laura Biasillo2/19

For more information, contact Diane Eggert at [email protected] or Laura Biasillo at [email protected].

FMM PRO is funded by a grant from Governor Cuomo’s Fresh Connect Program, as part of the Governor’s initiative to build bridges between Upstate NY and Downstate NY, as well as build connections between consumers and NYS agriculture.