SFMA is in the process of starting a "friends of the market" where customers and community members volunteer to help in different areas of the market's operation. I know a number of other markets already have a group similar to this. I am hoping to get some ideas and feedback regarding the establishment of this group of volunteers.
Do you actually recruit members or just wait for them to volunteer?
I know some markets actually charge a fee to become a friend of the market, has this been successful, does it have a purpose other than fund raising.
What types of jobs do your volunteers do? I'm not sure what other questions to ask so any information you care to share will be greatly appreciated.
Sometimes the best way to find vendors for new farmers' markets is to visit other markets that are within 1 hour's distance. You might also reach out to local caterers & bakers in your area, they can bring in specialty items that will make your market extra special.
Another place to find vendors is local Craft Fairs and Festivals. I have even approached local bakeries, restaurants (especially new ones starting up.) The farmers market has been great exposure for them...and I have suggested that they offer coupons for their restaurant or bakery.
2 years ago I suggested to our board of directors that we start a new vendor recruitment program. When a member of our market signs up a new member they get $10. This has been a nice incentive for members. When they are at other venues they hand out information about our markets.
I started a new market this year in Wilmington. I advertised in the paper that we were looking for new members. I also contacted our chamber of commerce and town supervisor. They both were helpful.
We also started a "friends of the market" a few years ago. We have an annual fee of $35. With this fee, we give our new friend a beautiful Tote bag that our name and logo is on. We have quite a few not for profit organizations that come to our markets. The local animal shelter, Public health nurses (performing sugar and BP checks) Church groups, Head Start are just an example. This helps add diversification to a small market. The bigger the venue is the more people that stop.
Other people that join our friends of the market sometimes help when we have special events. On our registration we have a list of things which a new friend can volunteer to do.
I am a musician who has performed at many markets... and I also run the Goshen Farmers Market, sponsored by the Goshen Chamber of Commerce. I just wanted to suggest an avenue for you in terms of getting funding so you can pay performers who do add so much to the ambience of a market. While "exposure" is good, being paid -- even if it a small stipend, is better for everyone involved.
Last year, I got a $2500 grant to fund "The Homegrown Music and Art Series" through the Orange County Tourism/Orange Arts and the County of Orange. I wrote: "This funding allows us to add a new cultural dimension in our already dynamic market. People come together as a community every Friday to share in the bounty of the region and now they will be able to enjoy music and art as well." It was quite a success and I am hoping to apply for more grants in the future. Many counties or tourism offices may also offer these kinds of arts opportunities. It was worth it...especially to be able to pay local "name" groups who added musical diversity and entertainment to the market. Also, a heads up - Sam's Clubs also operate a community grant program... a one-page form that could also mean additional income for your venue.
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