Farmers Market Manager Training Conference “Creating Customer Friendly Markets” November 7-9, 2017
The Farmers Market Federation of New York announces its annual Farmers Market Managers Training Conference, “Creating Customer Friendly Markets.” The conference will be co-hosted by the Farmers Market Federation, Cornell Cooperation Extension of Broome County and the Broome County Regional Farmers Market and will be held at the Cooperative Extension offices in Binghamton, NY, November 7 – 9th. The conference will focus on helping farmers markets revitalize their markets to reflect the needs and desires of today’s customers. Recognizing that the world around us is changing at a rapid pace means that markets must continually reinvent themselves to remain relevant to today’s customers and maintain their position at the top of the local food system. However, recent reviews of markets sales and customer participation numbers have shown that we are experiencing a downward trend for farmers markets. This conference will build market managers understanding of customer trends, learn who are competition is and why they are being successful, and then offering techniques that can help to reverse this negative trend.
Each session of the conference builds on the overall theme of assisting farmers markets to recreate their position in their local food system, restore and build customer participation and improve farmer sales and profits. Speakers include experts in promotion and marketing, leaders in consumer research, farmers market competitors and managers who have been successful at keeping their markets relevant to today’s consumers and sales and profits for their farmers continue to grow. Each speaker will have powerful messages to conference participants to bring back to their own farmers market.
The 2017 Conference will feature daily tours to farms and local food businesses, including: Heller Farms, Farmhouse Brewery, Dutch Hill Creamery and Harvest Ready, a controlled atmosphere ag-facility. Each location was chosen to showcase the Southern Tier agriculture and food landscape and to give market managers a guided look into farm production and marketing.
Another new feature of the 2017 Farmers Market Managers Conference is a scholarship program to encourage market managers across New York State to take advantage of the lessons and networking that happens at the conference. To access the conference scholarship application, go to nyfarmersmarket.com/overview. But hurry, deadline for scholarship applications is September 25.
The Farmers Market Managers Training Conference is your opportunity to boost your skills as a market manager; network with others across the state and beyond; share ideas, suggestions and questions; and even make new friendships. Register now for the 2017 Farmers Market Managers Conference: “Creating Customer Friendly Markets.”
The full conference program, agenda and hotel information can be found at nyfarmersmarket.com/overview.
For more information, contact the Farmers Market Federation of NY at [email protected] or call 315-400-1447.