The Farmers Market Federation’s goal is to strengthen our farmers and farmers markets. As consumers migrate to more convenient ways of buying food, we know we need to be competitive in order to empower our local food system and economy. That’s why we’re launching the FreshFoodNY app.
The app is a virtual farmers market that allows consumers to pre-order from New York farmers, and pick up their orders at farmers markets. By making local food available online, the app will enhance your current farmers market presence, while simultaneously driving new consumers into our markets – prompting them to invest their food dollars in your businesses.
The webinar is an introduction to our virtual farmers market and will explore how markets and farmers can engage in this exciting opportunity we’ve created for you. Our technology partner, Crave Food Systems, will be participating.
When: Monday, Nov. 27, 12 p.m. – 1:30 p.m.
I’m looking forward to taking this first step toward the future of New York’s food system together.