Never lose sight of the fact that your market, just by its existence, is a valuable community resource. You are a gathering place for friends, neighbors, visitors, tourists, families, and even community leaders. As such your market is the great equalizer of the community and can serve as an “apolitical” place for the sharing and [...]
Just because your market is run on Thursday afternoons doesn’t mean you can’t schedule an event or two on other days. Take advantage of your community’s events to promote and expand your market by having a “market day” along with your community event. If you can guarantee your vendors that hundreds or thousands of visitors [...]
If you have a Board of Directors or a “friends of the market” organization, it is important to remember to have the community represented in that group. Sometimes, by the time we get past vendors, lawyers, affiliated organization membership, the City, the County and the local political preference party, we may look up and find [...]
Headline got you, didn’t it?
Well, a funny thing happened here in Seneca County the other night. Our County Legislature (which does not fund our market at all, BTW) passed a referandum that promised members would have available to them and their guests healthy snacks at each meeting.
Now you can be a cynic and say “Don’t [...]
Those of us who love Farmer’s Markets have to love some of the inventive and amazing ways they can influence the landscape of our communities and the sometimes “inventive” locations they can appear in. Sure parks and parking lots are always popular, and in urban centers, squares and “pocket parks” are a great location!
Schenectady’s Winter [...]
Coupons can act as an extension of community outreach and do not have to cost you anything!
I was speaking to a science teacher here in Seneca Falls once and she was saying how she wanted to teach her students more about Hydroponic growing since they represent a growth industry and “new” technology. I suggested a conversation with our local CCE representative and, just like that, an opportunity to [...]
Don’t let the designation fool you; just because an entity does not make a profit doesn’t mean that you and your market cannot profit from partnering with them. In many communities the “non-profit” sector is a big employer or manages a number of interests which can directly benefit your market.
Our markets represent an opportunity for [...]
Tags: non-profit, not for profit, partnership
Before you can partner, you need people to be, or remain aware of your market’s existence. Now, some of this will be covered under our “marketing” tutorial, but as an element of outreach, you can try a few things to raise awareness with an eye towards creating partnerships.
E Mail – While you may use e-mail [...]
Tags: advertising, marketing, outreach, sponsors, sponsorship
Some ideas for groups to tap into in your community
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