Partnership and Community Relations

Don’t let the designation fool you; just because an entity does not make a profit doesn’t mean that you and your market cannot profit from partnering with them. In many communities the “non-profit” sector is a big employer or manages a number of interests which can directly benefit your market.
Our markets represent an opportunity for outreach to these groups and, as such, offer a chance for us to build customers, awareness and business. The local volunteer fire company maybe looking to recruit new members, for instance. They would benefit from a “fire prevention awareness day” at the Market and use the chance to also distribute applications, brochures and info relating to recruitment. In exchange, their members, families and supporters (maybe even influential Board Members) will come to the market and bring business!
Each non-profit poses their own opportunity for your Market depending on teh size, scope and focus of the organization involved. Hospitals can help with Health Screening or nutrition; food pantries can solicit contributions from visitors; kids sports teams can do bottle drives or car washes.
I am not suggesting that your Market gets filled with these kinds of partners. But careflly managed, with specific MUTUALLY BENEFICIAL expectations, there are any number of ways that we can help one another and the community we serve.

Be Well
Bob

Tags: non-profit, not for profit, partnership