Whenever we think of getting our market noticed in the media we invariably assume we either need paid advertising or some sort of glitzy PR blitz. The truth is that getting free promotion requires a bit of research, a little persistence and an open ended timetable; here’s how it could work for you and your [...]
Tags: advertising, farmers market, media, promotion
Whether you are a small or large market you are most likley located in a community which has a host of small and large companies near your marketplace. Those companies and their employees are potential customers just waiting to be motivated to visit your market.
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The number of markets offering an opportunity for food stamp customers to use their benefits through wireless POS terminals is increasing throughout New York State, as well as across the nation. It’s a win-win, allowing low income consumers access to high quality, nutritious local foods, while at the same time giving farmers added revenue through [...]
Tags: Bingo, EBT, farmers market, food stamps, low income
Do you Facebook? Over 400 million people worldwide are registered users of Facebook and millions frequent their facebook page several times every day. They are using it to communicate with one another, keeping in touch with long ago acquaintances, family and friends.
One of the fastest growing segments of Facebook is business users. Because Facebook [...]
Tags: facebook, farmers market, social marketing, social media
Hello Fellow Marketeers!
A few follow-up thoughts on the recent NYS Farm Market Managers Conference held in Seneca Falls. For those of you who were not in attendance, you missed a great networking opportunity and a chance to get some inspiration for your 2010 farm market season. Most entertaining was the presentation by the delightful [...]
Hello from the frozen tundra of Rochester, NY. Joan Hildebrand here to talk up marketing your market.
A little about me: Former broadcast journalist, former non-profit agency executive and now Marketing Special/ Events Coordinator for the City of Rochester Public Market..been doing this gig for about four years.
So here is how I think this [...]
As we gear up for a new season, many of us are making plans to host events at our markets. But as I’ve been learning, there is a lot to consider when deciding to host an event. Read on for a posting on a list serve I belong to that talks about some of the [...]
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