MARKET MANAGEMENT & OPERATIONS RESOURCES
This is a page full of resources and guides compiled by the Federation that cover all aspects of running a farmers market. Read on for more on Market Start-Up, Non-Profit Incorporation, Permits, Insurance and Licenses, and Market Management & Operations. If you know of anything that should be added, click on contact us to let us know!
Click the link above or the image to open our own 63-page Guide to Developing A Community Farmers Market. The guide includes information on background research and planning, market organization and marketing, recruiting farmers, finances, and how to bring it all together, as well as the following documents as appendices:
Farmers' Markets Rules, Regulations and Opportunities
This 47-page National Aglaw Center Publication by Neil D. Hamilton covers topics such as:
Case Study: Creation of the Cicero Farmers Market
Permit Process for Farmers Markets in NYC
Insurance & Licenses
(also see the Farmer/Vendor's Guide and the Selling and Sampling Alcohol at Farmers Markets Fact Sheet and to apply, visit: 2014 Application for Farmers Market Designation)
Market Management & Operations
Click here to open Your Market's Economic Impact, a presentation by Ted Spitzer of Market Ventures, Inc. on the topic of: models for estimating your market impact.
Click here to open What Are Your Market Numbers?, a presentation by Ted Spitzer of Market Ventures, Inc. on the topic of: right-sizing your market - why statistics are important, what kinds of numbers you should know, and how to get those numbers.
10 Principles of a Successful Farmers Market, a Power-Point presentation highlighting the common strengths of successful farmers markets, and how to emulate them with your market.
Farmers Market Vendor Evaluation, an evaluation form for farmers market vendors comprised of the following categories: Image, Display Area, Vehicle, Display Surface, Displays, Pricing, Product, Cash Handling, Customer Service, Personnel, and Signage.
Tools for Rapid Market Assessments, an Oregon State University Extension publication by Larry Lev, Linda Brewer, and Garry Stephenson of the Small Farms Program that explains some simple low cost quantitative and qualitative market assessments. These assessments will provide valuable information that you need in order to make improvements to your market.