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MARKET MANAGEMENT & OPERATIONS RESOURCES

This is a page full of resources and guides compiled by the Federation that cover all aspects of running a farmers market.  Read on for more on Market Start-Up, Non-Profit Incorporation, Permits, Insurance and Licenses, and Market Management & Operations.  If you know of anything that should be added, click on contact us to let us know!

 

Market Start-Up


Guide to developingmarketingGuide to Developing a Community Farmers Market 

  

Click the link above or the image to open our own 63-page Guide to Developing A Community Farmers Market.  The guide includes information on background research and planning, market organization and marketing, recruiting farmers, finances, and how to bring it all together, as well as the following documents as appendices:

 

          • Checklist for Developing a Community Farmers Market
          • Sample Survey for Consumers
          • Sample Survey for Farmers
          • Sample Survey for Local Businesses
          • Farmers Market Site Evaluation
          • Sample Farmers Market Manager's Job Description
          • Sample Rules for Farmers Markets
          • Sample Market Application
          • Resources and Contacts List

 

rulesregs copy_copy

marketingFarmers' Markets Rules, Regulations and Opportunities
This 47-page National Aglaw Center Publication by Neil D. Hamilton covers topics such as:

          • Why Farmers' Markets Are Important
          • Creating A Farmers' Market: Sponsors, Managers, and Market Philosophy
          • Rules and Regulations: How Farmers Markets Operate (Includes The Five Keys to Effective
                 Farmers' Market Rules)
          • Ten Issues that can Create Problems in Managing a Farmers Market
          • Keeping the Farmer in the Market: What You Should Know about Market Rules
          • Questions Farmers Should Consider When Joining A Farmers Market
          • The Future of Farmers Markets in the US
          • Resources and Assistance



marketingCase Study: Creation of the Cicero Farmers Market

 

Creation of the Cicero Farmers Market Thesis, by Julie Raddell, Frostburg State University

 

Creation of the Cicero Farmers Market PowerPoint Presentation


 

Non-Profit Incorporation

 

marketingClick to download a Farmer's Market Guide to non-profit incorporation

 

 

Permit Process for Farmers Markets in NYC

 

marketingClick to download the farmers market permit process



Insurance & Licenses

 

marketingMarket Managers Checklist of Permits, Licenses & Certificates

 

Market Management & Operations

 

 

marketingClick here to download the Farmers Market Managers Training Manual


To request a CD-Rom with the manual in Word Document format and PDF format, contact the Farmers Market Federation of New York by e-mailing This e-mail address is being protected from spambots. You need JavaScript enabled to view it . A small fee to cover postage and handling may apply.

 

Your Market's Economic Impact

Click here to open Your Market's Economic Impact, a presentation by Ted Spitzer of Market Ventures, Inc. on the topic of: models for estimating your market impact.



What Are Your Market Numbers?

Click here to open What Are Your Market Numbers?, a presentation by Ted Spitzer of Market Ventures, Inc. on the topic of: right-sizing your market - why statistics are important, what kinds of numbers you should know, and how to get those numbers.

 download pdfmarketing10 Principles of a Successful Farmers Market, a Power-Point presentation highlighting the common strengths of successful farmers markets, and how to emulate them with your market.

marketingFarmers Market Evaluation, a self-evaluation form for market managers to evaluate the strengths and weaknesses of their market in the following categories: Location/Site, Parking, Traffic, Proximity, Currencies/Coupons Accepted, Amenities, Customer Service, Market Layout, Vendor Spaces, Vendors, Atmosphere, and Customer Profiles.

 

marketingFarmers Market Vendor Evaluation, an evaluation form for farmers market vendors comprised of the following categories: Image, Display Area, Vehicle, Display Surface, Displays, Pricing, Product, Cash Handling, Customer Service, Personnel, and Signage.

 

marketingTools for Rapid Market Assessments, an Oregon State University Extension publication by Larry Lev, Linda Brewer, and Garry Stephenson of the Small Farms Program that explains some simple low cost quantitative and qualitative market assessments. These assessments will provide valuable information that you need in order to make improvements to your market.