Tag Archives: farmers market

Meet the future of your local food system

I’d like to invite you to join me in an exciting new venture that will positively impact both your business and the future of New York’s local food system.

 

The Farmers Market Federation’s goal is to strengthen our farmers and farmers markets. As consumers migrate to more convenient ways of buying food, we know we need to be competitive in order to empower our local food system and economy. That’s why we’re launching the FreshFoodNY app.

 

The app is a virtual farmers market that allows consumers to pre-order from New York farmers, and pick up their orders at farmers markets. By making local food available online, the app will enhance your current farmers market presence, while simultaneously driving new consumers into our markets – prompting them to invest their food dollars in your businesses.

 

The webinar is an introduction to our virtual farmers market and will explore how markets and farmers can engage in this exciting opportunity we’ve created for you. Our technology partner, Crave Food Systems, will be participating.

 

When: Monday, Nov. 27, 12 p.m. – 1:30 p.m.

Registration: https://attendee.gotowebinar.com/register/2203985738104588803

 

I’m looking forward to taking this first step toward the future of New York’s food system together.

Sincerely,

Diane

Get Ready for the Implementation of the NYS Farm to Food Bank Legislation

New York State farmers are well known for their generous donations to Food Banks, food pantries and other forms of food rescue. In 2016, farmers donated over 13 million pounds of food, the equivalent to 10 million meals, according to NYS Farm Bureau. But up until this coming January, farmers gave those donations without getting any kind of tax credit for them. NYS has enacted new legislation, the Farm to Food Bank Bill, allowing farmers to tax credit of up to 25% of the wholesale value on foods donated to food banks. This new law takes effect on January 1, 2018. That means farmers will be incentivized to donate even more food to food banks, further reducing hunger in New York State.

 

 

 

 

The Farmers Market Federation of NY is sponsoring a webinar, Tuesday, November 28, from Noon to 1pm. The webinar will help farmers understand this new legislation and how they can get tax credits on their food donations in 2018. Peter Ricardo, Product Donations Manager, Food Bank of Central NY, works with farmers all across the Central New York region, bringing in tons of food donations to the food bank and its sister organizations. Peter’s workload is poised to increase as this new legislation takes effect. And he is happy to see farmers get the tax credits they deserve and to see the Food Banks and food pantries stocked with healthy, nutritious and locally grown food.

Peter will be our guest speaker discussing the Farm to Food Bank Bill. He will explain how the process
works for farmers and will be sure each farmer on the webinar will leave fully prepared to follow the
proper procedures to claim their tax credits for all food donated in 2018. Following his presentation,
Peter will host a Q & A session to be sure all questions are answered.

The webinar is sponsored by the members of the Farmers Market Federation of NY and is free to all who
wish to attend. Registration, however, is required. To register, go to
https://attendee.gotowebinar.com/register/7309857151916738819

Once registered, you will receive a confirmation with a link to the webinar. You will also receive
reminders the day before and an hour before the webinar with your link to the live presentation.

For any questions, please contact the Federation office at 315-400- 1447 or email
[email protected]

NYS Farmers Market Managers Conference Survey

The 2017 NYS Farmers Market Managers Conference was scheduled for November 7 – 9, in Binghamton, NY. However, due to low registration numbers, the conference was cancelled. At this time, the Farmers Market Federation of NY and its Board of Directors would like your input to help us understand why registrations were low so that we can make adjustments for future conferences.

We are also looking for input into how future educational programming for market managers should be delivered, as well as those issues that are foremost on your mind.

Please take a few minutes to respond to this short survey on the Farmer Market Managers Conference and future educational programming. Your input is valuable as we sort out our next steps for future conferences and other educational events.

Use this link to respond to a completely anonymous survey.

https://www.surveymonkey.com/r/NYSConferenceSurvey

Please respond by November 22, 2017.

Thank you,

Diane and the Federation Board of Director

NYS Farmers Market Managers Conference: Two Weeks to Go!

We are just 2 weeks away for the NYS Farmers Market Managers Conference. Have you registered yet?
Are you still on the fence? Let me tell you that this is one of the most relevant, information packed
conferences we have hosted in a while. The conference centers around the issue that we have heard
over and over again. Not just from New York market managers and farmers, but from markets all across
the country. Farmers markets are experiencing a downward trend in customer participation and that
means lost sales for farmers.
Each session at the 2017 conference is aimed at helping market managers better understand our
customers and our competition. Once we have a clear understanding, we will have an easier time
making the adjustments necessary to reach new customers, retain our current customer base and
increase sales per customer. In the end, we know that farmers markets should be at the top of the local
food system. But our competition is savvy and have been able to temporarily knock us off that top spot.
This conference will help put us back on top! So don’t miss out on this important event!

You can find all the information you need to attend at http://www.nyfarmersmarket.com/overview/.

The agenda, registration and online payment and hotel information are all available here.
WE also have some new information from our Extension hosts at Broome County Cooperative Extension.
Our conference will take place at the new Ag Development Center in the Taste NY building across the
driveway from the Extension offices. Registration, vendor tables and breaks will be held in the atrium.
Coffee and tea will be offered in the atrium and tasty snacks and treats can be purchased in the Taste NY
store. Remember, everything in the Taste NY store is local so your purchases will be supporting local
farmers and food producers.
Plenary sessions will be held in the Ag Development Center, a beautiful new facility. Breakout sessions
and lunches will be held in the Broome County Regional Farmers Market, across the driveway. This new
facility hosts a year round farmers market, a community kitchen and classroom. Also, our evening meal
on Tuesday night will be held in the Farmers Market.
Our Monday Meet and Greet will be an opportunity for us all to get to know one another before
conference sessions start Tuesday morning. The Meet and Greet will be held in the Farmers Market. We
are asking everyone to bring something to share from your market; cheese, baked goods, veggies and
dip or whatever. Sharing your market’s foods will be your ability to show off your market and use as an
ice breaker to meet others who share your passion for farmers, markets and local food.
To see the new facilities at the Broome County Extension campus is worth the trip alone. But add that to
the wealth of information from conference sessions and from networking with market managers across
New York State and beyond, makes the 2017 Farmers Market Managers Conference a not-to- be-missed
event.
Looking forward to seeing everyone in Binghamton, November 7 -9!

2017 Market Manager Training Conference “Creating Customer Friendly Markets”

Farmers Market Manager Training Conference “Creating Customer Friendly Markets” November 7-9, 2017

The Farmers Market Federation of New York announces its annual Farmers Market Managers Training Conference, “Creating Customer Friendly Markets.” The conference will be co-hosted by the Farmers Market Federation, Cornell Cooperation Extension of Broome County and the Broome County Regional Farmers Market and will be held at the Cooperative Extension offices in Binghamton, NY, November 7 – 9th. The conference will focus on helping farmers markets revitalize their markets to reflect the needs and desires of today’s customers. Recognizing that the world around us is changing at a rapid pace means that markets must continually reinvent themselves to remain relevant to today’s customers and maintain their position at the top of the local food system. However, recent reviews of markets sales and customer participation numbers have shown that we are experiencing a downward trend for farmers markets. This conference will build market managers understanding of customer trends, learn who are competition is and why they are being successful, and then offering techniques that can help to reverse this negative trend.
Each session of the conference builds on the overall theme of assisting farmers markets to recreate their position in their local food system, restore and build customer participation and improve farmer sales and profits. Speakers include experts in promotion and marketing, leaders in consumer research, farmers market competitors and managers who have been successful at keeping their markets relevant to today’s consumers and sales and profits for their farmers continue to grow. Each speaker will have powerful messages to conference participants to bring back to their own farmers market.
The 2017 Conference will feature daily tours to farms and local food businesses, including: Heller Farms, Farmhouse Brewery, Dutch Hill Creamery and Harvest Ready, a controlled atmosphere ag-facility. Each location was chosen to showcase the Southern Tier agriculture and food landscape and to give market managers a guided look into farm production and marketing.

Another new feature of the 2017 Farmers Market Managers Conference is a scholarship program to encourage market managers across New York State to take advantage of the lessons and networking that happens at the conference. To access the conference scholarship application, go to nyfarmersmarket.com/overview. But hurry, deadline for scholarship applications is September 25.
The Farmers Market Managers Training Conference is your opportunity to boost your skills as a market manager; network with others across the state and beyond; share ideas, suggestions and questions; and even make new friendships. Register now for the 2017 Farmers Market Managers Conference: “Creating Customer Friendly Markets.”
The full conference program, agenda and hotel information can be found at nyfarmersmarket.com/overview.

For more information, contact the Farmers Market Federation of NY at [email protected] or call 315-400-1447.

Veterans: Enjoy the Bounty of New York!

The Federation would like to say thank you to all of our service men and women by sharing the harvest of fresh, healthy and locally grown food from over 700 farmers markets across the state. New York state local farmers are second to none in the production of nutritious and flavorful foods. Whether tomatoes, strawberries, chicken or milk, farmers pack up their farm fresh products and head to the farmers market to bring their food to the community.

Many of the state’s farmers markets participate in the SNAP program, making farmers markets accessible to everyone in their community. SNAP users can enjoy a boost in buying power at many of the farmers markets by receiving incentive coupons to be used on additional food at the market. Some programs, such as FreshConnect and Health Bucks, give a 40% boost by distributing a $2 coupon for every $5 in SNAP benefits spent at the market. A program in Western NY offers a 100% boost up to $20 to encourage SNAP usage at farmers markets.

In addition, New York State distributes FreshConnect coupons through many Veterans Centers and allows vets to shop at farmers markets with these coupons, without being tied to SNAP.

We encourage you to use this Military Flyer to let the veterans in your community know about local farmers markets and the benefits provided by shopping local and direct from farmers!