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    <title data-ignore-plain-text>🦃 Market Matters &mdash; November 2023</title>
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            Good morning, Britni! As we welcome in the holiday season, this month we are announcing: Staff Update: Congratulations to Jack Riffle, our next Executive Director! Market Members &amp; Friends Meetup: Res
        
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><strong>As we welcome in the holiday season, this month we are announcing:</strong></p><ul data-rte-list="dash" type="dash" style="padding-left:25px;"><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><em><strong>Staff Update: Congratulations to Jack Riffle, our next Executive Director!</strong></em></p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><strong>Market Members &amp; Friends Meetup: </strong><em><strong>Research on Customer Spending at New York Farmers Markets</strong></em></p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><strong>BREAKING NEWS for the 2024 NYC Farmers Market Manager’s Conference! </strong><em><strong>Tickets available soon</strong></em><strong>!</strong></p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><strong>It’s Coupon Season! Tips and Tricks to Get Your Reimbursement Quicker!</strong></p></li></ul>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3256249999999998em;mso-line-height-alt:1.3256249999999998em;margin-top:0;margin-bottom:0;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;letter-spacing:.02em;"><em><strong>Federation Staff Update:</strong></em><strong> Congratulations to <br>Jack Riffle, our next Executive Director!</strong></h4>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;">We are delighted to announce that Jack has been officially named by the board as our next Executive Director! With this appointment, we are confident in Jack's ability to lead us into a new era of success and growth. </p><p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;" class="">Please join us in extending congratulations and support to Jack as he takes on this crucial role within our organization. We look forward to the positive impact and innovation that Jack will undoubtedly bring to our community.</p>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3256249999999998em;mso-line-height-alt:1.3256249999999998em;margin-top:0;margin-bottom:0;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;letter-spacing:.02em;"><strong>Monthly Member &amp; Friends Meetup: November 2023</strong></h4>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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    <td valign="top" class="section-text-area section-content-cell" style="padding-top:11px;padding-right:25px;padding-bottom:11px;padding-left:25px;color:#313131;background-color:transparent;">
      <p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;line-height:1.6em;margin-top:0px;margin-bottom:1.6em;" class=""><strong>RESEARCH ON CUSTOMER SPENDING AT NEW YORK FARMERS MARKETS<br></strong>November 28th, 2023 @ 1:00pm<br><em>with</em> <strong>Matt LeRoux</strong>, Extension Associate, <em>Cornell University</em></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.6em;margin-top:0px;margin-bottom:1.6em;" class="">Electronic Point-of-Sale (POS) systems, such as the commonly used Square app, present farmers market managers and vendors with an opportunity to gather data and learn from customer shopping habits. In turn, this data can be analyzed to reveal growth opportunities. POS provides a quick and easy means for markets and farms to assess their marketing performance, make changes, and test for results. Matt LeRoux and Todd Schmit at Cornell’s Agricultural Marketing Research Program are working with NY’s farms to collect data using POS in direct-to-consumer channels and continue to recruit more farms for the project.&nbsp;</p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.6em;margin-top:0px;margin-bottom:1.6em;" class="">Grocery stores have long used scanner data to inform marketing techniques. Now farmer-friendly point-of-sale software gives managers and farmers similar potential to collect detailed sales data. Learn how Cornell researchers are using this technology to study consumer spending and inform marketing opportunities for farms to increase daily sales. Leave this workshop with specific takeaways and tips for your own marketing and sales methods.</p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;line-height:1.5em;margin-top:1em;margin-bottom:0px;" class=""><a href="https://us02web.zoom.us/j/86363669261?pwd=Y1MvVDk3eDR3Q1R0OU5KRHFXL2FGdz09" target="_blank" rel="nofollow noopener noreferrer" style="color:#05763e !important;"><strong>ATTEND THE MEETUP</strong></a></p>
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3256249999999998em;mso-line-height-alt:1.3256249999999998em;margin-top:0;margin-bottom:0;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;letter-spacing:.02em;"><strong>🌐Conference Ticket Sales Launching December 1st!</strong></h4>
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      <p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class="">Get ready to mark your calendars because the moment you've been waiting for is just around the corner! We're thrilled to announce that <strong>ticket sales for the 2024 NYS Farmers Market Manager’s Virtual Conference will be going LIVE on December 1st!</strong></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class="">This year’s theme is <em><strong>Getting Back to Basics </strong></em>and presenters will focus on different ways to grow your income streams, strengthen and diversify your customer base, recruit vendors, and plan for the future with the ultimate goal of enhancing the viability of your market.</p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""><strong>Registration Grants You Access To:<br>9 Informative Sessions<br></strong>Sessions are designed for both beginners and veteran market managers. Many of the conference panelists are market managers themselves who come to our conference eager to share their valuable on-the-job experiences.</p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""><strong>2 Interactive Networking Opportunities<br></strong>Share experiences, ideas, and challenges! Connect with like-minded professionals, forge new partnerships, and expand your professional circle.</p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""><strong>2 Engaging Workshops<br></strong>We will be hosting a fun <strong>vendor recruitment competition</strong> as well as a <strong>virtual tour</strong> of our NY<strong> </strong>markets! <em>Send your market photos to Jack Riffle at <a href="mailto:jriffle@nyfarmersmarket.com" rel="nofollow" style="color:#05763e !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">jriffle@nyfarmersmarket.com</span></a> to be included!</em></p><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;font-size:1.3256249999999998em;mso-line-height-alt:1.3256249999999998em;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;letter-spacing:.02em;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:12pt;margin-bottom:12pt;"><em><a href="https://nyfarmersmarket.com/s/2024-NYS-Farmers-Market-Managers-Virtual-Conference-Agenda-Update-116.pdf?ss_source=sscampaigns&amp;ss_campaign_id=65528d5455255300d24c818e&amp;ss_email_id=6555235674612a563ed2f8d9&amp;ss_campaign_name=%F0%9F%A6%83+Market+Matters+%E2%80%94+November+2023&amp;ss_campaign_sent_date=2023-11-15T20%3A01%3A37Z" rel="nofollow" style="color:#05763e !important;"><strong><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">View the full agenda here.</span></strong></a></em></h4><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""><strong>THINGS TO KNOW:</strong></p><ul data-rte-list="default" style="padding-left:25px;"><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""><strong>Ticket Pricing for Members: $50<br>General Admission Ticket Pricing: $75</strong></p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""><strong>Ticket Sales Launch: </strong>December 1st, 2023&nbsp;</p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""><strong>Ticket Sales End: </strong>March 3rd, 2024 at 11:59 pm</p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""><strong>Conference Dates: </strong>March 5th, 6th, and 7th, 2024</p></li></ul><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""><strong>How to Secure Your Spot:</strong></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class="">When the clock strikes midnight on December 1st, visit our website <strong>www.nyfarmersmarket.com</strong> to purchase your tickets and learn more — including speaker bios, a downloadable full agenda, and more!</p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""><strong>Spread the Word:</strong></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class="">Share this exciting news with your colleagues, friends, and anyone passionate about <em><strong>Getting Back to Basics </strong></em>at farmers markets. Let's make this conference a gathering of the brightest minds! Share on social media like <a href="http://www.instagram.com/nyfarmersmarket" rel="nofollow" style="color:#05763e !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">Instagram</span></a>, <a href="http://www.facebook.com/fmfny" rel="nofollow" style="color:#05763e !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">Facebook</span></a>, and <a href="http://www.twitter.com/farmfedny" rel="nofollow" style="color:#05763e !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">Twitter/X</span></a>!</p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""><strong>Join Us!</strong></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""><em>We have special pricing for Federation members! Become a member here to be featured on our market locator, receiving monthly newsletters like these, and save on Conference ticket pricing!</em></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""><strong>Stay tuned for more updates</strong> as we count down the days to the 2024 NYS Farmers Market Manager’s Virtual Conference. We can't wait to welcome you to an unforgettable experience of knowledge, collaboration, and inspiration.</p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:12pt;margin-bottom:12pt;" class="">For more information, contact The Farmers Market Federation of NY at <strong>jriffle@nyfarmersmarket.com</strong> or call <strong>315-400-1447</strong>.</p>
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3256249999999998em;mso-line-height-alt:1.3256249999999998em;margin-top:0;margin-bottom:0;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;letter-spacing:.02em;"><strong>Let’s highlight YOUR market at Conference!</strong></h4>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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      <p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class="">As we prepare for our 2024 Farmers Market Manager Conference, we need your help!&nbsp;&nbsp;We'd love to highlight your proudest moments at your market during our final session of Conference, when we take a virtual tour around New York state farmers markets.</p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class="">Please email Jack (<a href="mailto:jriffle@nyfarmersmarket.com" target="_blank" rel="nofollow noopener noreferrer" style="color:#05763e !important;">jriffle@nyfarmersmarket.com</a>) your market logo, a brief blurb about your proudest moments, and 5-9 photos of your proudest moments so we can celebrate your market to close out our 2024 conference.</p>
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      <p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class="">It’s that time of year again! We’re getting close to the end of the year, which means coupons will be ending soon. That means the coupon processing ramps up here at the Federation! Here are some tips and tricks to help us get you your reimbursement faster:</p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""><strong>Send your coupons in </strong><em><strong>now</strong></em><strong>!</strong></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class="">Getting your coupons in early is the smart choice, as coupons will be processed in the order received.</p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""><strong>Send </strong><em><strong>smaller batches, more frequently&nbsp;</strong></em></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class="">Send smaller batches throughout the year to get reimbursed more frequently - making it a little easier on your budgeting for the year, and ensuring that we don’t get a massive deposit of coupons all at once.</p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class="">To get payment out faster for more farmers, extra large batches <em>will&nbsp;</em>be put at the back of the line, depending on the quantity of coupons delivered. <strong>Batches of 15,000 or more coupons will be added to the back of the line, so that more farmers can receive prompt payment.</strong></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""><strong>Be mindful of the deadlines!</strong></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class="">Please remember that your coupons must be postmarked <em><strong>by the date on the back of the coupon</strong></em>.</p><ul data-rte-list="default" style="padding-left:25px;"><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""><strong>Farmers Market Nutrition Program (FMNP)</strong>, the $5 coupons must be postmarked or dropped off at our office by <strong>December 15th, 2023</strong>.</p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""><strong>Fresh Connect Checks </strong>as well as <strong>New York City Health Bucks</strong>, the $2 coupons — must be postmarked or dropped off at our office by <strong>January 15th, 2024</strong>.</p></li></ul><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""><strong>Remember the coupon rules!</strong></p><ul data-rte-list="default" style="padding-left:25px;"><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""><strong>A </strong><a href="https://www.nyfarmersmarket.com/s/2023-Coupon-Redemption-Form.pdf?ss_source=sscampaigns&amp;ss_campaign_id=65528d5455255300d24c818e&amp;ss_email_id=6555235674612a563ed2f8d9&amp;ss_campaign_name=%F0%9F%A6%83+Market+Matters+%E2%80%94+November+2023&amp;ss_campaign_sent_date=2023-11-15T20%3A01%3A37Z" rel="nofollow" style="color:#05763e !important;"><strong><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">redemption form</span></strong></a><strong> must be included</strong>, with your FMNP number, who you want the check written out to, and the address where you want to receive the check. Forms are available through the link above or <a href="http://www.nyfarmersmarket.com?ss_source=sscampaigns&amp;ss_campaign_id=65528d5455255300d24c818e&amp;ss_email_id=6555235674612a563ed2f8d9&amp;ss_campaign_name=%F0%9F%A6%83+Market+Matters+%E2%80%94+November+2023&amp;ss_campaign_sent_date=2023-11-15T20%3A01%3A37Z" rel="nofollow" style="color:#05763e !important;"><strong><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">on our website</span></strong></a> under Resources.</p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""><strong>Coupons must be stamped </strong>with your FMNP stamp, Fresh Connect Checks can be initialed if you don’t have a stamp.</p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class="">They need to be <strong>well packaged</strong> in a <strong>secure box or envelope</strong>, we are not responsible for any coupons lost in transit.&nbsp;</p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class="">Coupons need to be orderly and easy to process - all coupons should be <strong>facing the same direction</strong>, with <strong>no staples of any kind</strong>, and the <strong>barcode should not be damaged</strong>, stamped, or written on. Coupons shouldn’t be stuck together with any sort of tape, dried ink, or staples. <strong>Please note that staples will damage our equipment</strong>.</p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class="">They should be <strong>bundled or banded </strong>in some way to keep them orderly through the mail system.</p></li></ul><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class="">Failure to follow these instructions takes considerable time on our end to get them ready for processing. This will cause your coupons to be delayed in processing as <strong>all others will be processed first</strong>.</p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""><strong>Coupons can be dropped off!</strong></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class="">We know that mailing large amounts of coupons can get quite costly, and many of our farmers have found it more cost-effective to drop off their coupons, even from as far away as New Jersey! So we’ve decided to <strong>gladly </strong>accept in-person drop-offs of coupons at our office!&nbsp;</p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""><strong>Drop-off is available Monday through Friday, 9:00 - 4:00</strong>, we just ask that you please give us a call at <strong>315-400-1447&nbsp; </strong>to let us know you’re coming, and definitely feel free to call if you have any questions or issues finding our office.</p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""></p><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;font-size:1.3256249999999998em;mso-line-height-alt:1.3256249999999998em;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;letter-spacing:.02em;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><strong>109 Twin Oaks Drive,<br>Syracuse, NY 13209</strong></h4><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""><em>We are in the Upper level of the building. Parking and entrance are around the back of the building, in the glass atrium. Once inside, take a right up the ramp! Our offices are located on the left side of the hall.</em></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class="">Following these tips and guidelines, we can get everyone’s coupons processed and reimbursed quickly, making it easier on our end and getting you your money quicker!</p>
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