Good morning, Britni! As we welcome in the holiday season, this month we are announcing: Staff Update: Congratulations to Jack Riffle, our next Executive Director! Market Members & Friends Meetup: Res

Good morning, Britni!

 

As we welcome in the holiday season, this month we are announcing:

  • Staff Update: Congratulations to Jack Riffle, our next Executive Director!

  • Market Members & Friends Meetup: Research on Customer Spending at New York Farmers Markets

  • BREAKING NEWS for the 2024 NYC Farmers Market Manager’s Conference! Tickets available soon!

  • It’s Coupon Season! Tips and Tricks to Get Your Reimbursement Quicker!

 

Federation Staff Update: Congratulations to
Jack Riffle, our next Executive Director!

 

We are delighted to announce that Jack has been officially named by the board as our next Executive Director! With this appointment, we are confident in Jack's ability to lead us into a new era of success and growth.

Please join us in extending congratulations and support to Jack as he takes on this crucial role within our organization. We look forward to the positive impact and innovation that Jack will undoubtedly bring to our community.

 

Monthly Member & Friends Meetup: November 2023

 

RESEARCH ON CUSTOMER SPENDING AT NEW YORK FARMERS MARKETS
November 28th, 2023 @ 1:00pm
with Matt LeRoux, Extension Associate, Cornell University

Electronic Point-of-Sale (POS) systems, such as the commonly used Square app, present farmers market managers and vendors with an opportunity to gather data and learn from customer shopping habits. In turn, this data can be analyzed to reveal growth opportunities. POS provides a quick and easy means for markets and farms to assess their marketing performance, make changes, and test for results. Matt LeRoux and Todd Schmit at Cornell’s Agricultural Marketing Research Program are working with NY’s farms to collect data using POS in direct-to-consumer channels and continue to recruit more farms for the project. 

Grocery stores have long used scanner data to inform marketing techniques. Now farmer-friendly point-of-sale software gives managers and farmers similar potential to collect detailed sales data. Learn how Cornell researchers are using this technology to study consumer spending and inform marketing opportunities for farms to increase daily sales. Leave this workshop with specific takeaways and tips for your own marketing and sales methods.

ATTEND THE MEETUP

 

🌐Conference Ticket Sales Launching December 1st!

 

Get ready to mark your calendars because the moment you've been waiting for is just around the corner! We're thrilled to announce that ticket sales for the 2024 NYS Farmers Market Manager’s Virtual Conference will be going LIVE on December 1st!

This year’s theme is Getting Back to Basics and presenters will focus on different ways to grow your income streams, strengthen and diversify your customer base, recruit vendors, and plan for the future with the ultimate goal of enhancing the viability of your market.

Registration Grants You Access To:
9 Informative Sessions
Sessions are designed for both beginners and veteran market managers. Many of the conference panelists are market managers themselves who come to our conference eager to share their valuable on-the-job experiences.

2 Interactive Networking Opportunities
Share experiences, ideas, and challenges! Connect with like-minded professionals, forge new partnerships, and expand your professional circle.

2 Engaging Workshops
We will be hosting a fun vendor recruitment competition as well as a virtual tour of our NY markets! Send your market photos to Jack Riffle at jriffle@nyfarmersmarket.com to be included!

View the full agenda here.

THINGS TO KNOW:

  • Ticket Pricing for Members: $50
    General Admission Ticket Pricing: $75

  • Ticket Sales Launch: December 1st, 2023 

  • Ticket Sales End: March 3rd, 2024 at 11:59 pm

  • Conference Dates: March 5th, 6th, and 7th, 2024

How to Secure Your Spot:

When the clock strikes midnight on December 1st, visit our website www.nyfarmersmarket.com to purchase your tickets and learn more — including speaker bios, a downloadable full agenda, and more!

Spread the Word:

Share this exciting news with your colleagues, friends, and anyone passionate about Getting Back to Basics at farmers markets. Let's make this conference a gathering of the brightest minds! Share on social media like Instagram, Facebook, and Twitter/X!

Join Us!

We have special pricing for Federation members! Become a member here to be featured on our market locator, receiving monthly newsletters like these, and save on Conference ticket pricing!

Stay tuned for more updates as we count down the days to the 2024 NYS Farmers Market Manager’s Virtual Conference. We can't wait to welcome you to an unforgettable experience of knowledge, collaboration, and inspiration.

For more information, contact The Farmers Market Federation of NY at jriffle@nyfarmersmarket.com or call 315-400-1447.

 

Let’s highlight YOUR market at Conference!

 

As we prepare for our 2024 Farmers Market Manager Conference, we need your help!  We'd love to highlight your proudest moments at your market during our final session of Conference, when we take a virtual tour around New York state farmers markets.

Please email Jack (jriffle@nyfarmersmarket.com) your market logo, a brief blurb about your proudest moments, and 5-9 photos of your proudest moments so we can celebrate your market to close out our 2024 conference.

 

It’s Coupon Season! Tips & Tricks to Get Your Reimbursement Faster!

 

It’s that time of year again! We’re getting close to the end of the year, which means coupons will be ending soon. That means the coupon processing ramps up here at the Federation! Here are some tips and tricks to help us get you your reimbursement faster:

Send your coupons in now!

Getting your coupons in early is the smart choice, as coupons will be processed in the order received.

Send smaller batches, more frequently 

Send smaller batches throughout the year to get reimbursed more frequently - making it a little easier on your budgeting for the year, and ensuring that we don’t get a massive deposit of coupons all at once.

To get payment out faster for more farmers, extra large batches will be put at the back of the line, depending on the quantity of coupons delivered. Batches of 15,000 or more coupons will be added to the back of the line, so that more farmers can receive prompt payment.

Be mindful of the deadlines!

Please remember that your coupons must be postmarked by the date on the back of the coupon.

  • Farmers Market Nutrition Program (FMNP), the $5 coupons must be postmarked or dropped off at our office by December 15th, 2023.

  • Fresh Connect Checks as well as New York City Health Bucks, the $2 coupons — must be postmarked or dropped off at our office by January 15th, 2024.

Remember the coupon rules!

  • A redemption form must be included, with your FMNP number, who you want the check written out to, and the address where you want to receive the check. Forms are available through the link above or on our website under Resources.

  • Coupons must be stamped with your FMNP stamp, Fresh Connect Checks can be initialed if you don’t have a stamp.

  • They need to be well packaged in a secure box or envelope, we are not responsible for any coupons lost in transit. 

  • Coupons need to be orderly and easy to process - all coupons should be facing the same direction, with no staples of any kind, and the barcode should not be damaged, stamped, or written on. Coupons shouldn’t be stuck together with any sort of tape, dried ink, or staples. Please note that staples will damage our equipment.

  • They should be bundled or banded in some way to keep them orderly through the mail system.

Failure to follow these instructions takes considerable time on our end to get them ready for processing. This will cause your coupons to be delayed in processing as all others will be processed first.

Coupons can be dropped off!

We know that mailing large amounts of coupons can get quite costly, and many of our farmers have found it more cost-effective to drop off their coupons, even from as far away as New Jersey! So we’ve decided to gladly accept in-person drop-offs of coupons at our office! 

Drop-off is available Monday through Friday, 9:00 - 4:00, we just ask that you please give us a call at 315-400-1447  to let us know you’re coming, and definitely feel free to call if you have any questions or issues finding our office.

109 Twin Oaks Drive,
Syracuse, NY 13209

We are in the Upper level of the building. Parking and entrance are around the back of the building, in the glass atrium. Once inside, take a right up the ramp! Our offices are located on the left side of the hall.

Following these tips and guidelines, we can get everyone’s coupons processed and reimbursed quickly, making it easier on our end and getting you your money quicker!

 
Farmers Market Federation of New York
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109 Twin Oaks Drive, Syracuse, NY 13206, United States of America

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