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    <title data-ignore-plain-text>🍁 Market Matters &mdash; September 2023</title>
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            Good morning, Britni! This month, we are announcing: FMM Pro Registration An Update from Our New Assistant Director, Jack Riffle! Cornell Webinar Preparing for Violence Research on Customer Spending F
        
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><strong>This month, we are announcing:</strong></p><ul data-rte-list="dash" type="dash" style="padding-left:25px;"><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><strong>FMM Pro Registration</strong></p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><strong>An Update from Our New Assistant Director, Jack Riffle!</strong></p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><strong>Cornell Webinar</strong></p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><strong>Preparing for Violence</strong></p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><strong>Research on Customer Spending</strong></p></li></ul>
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3256249999999998em;mso-line-height-alt:1.3256249999999998em;margin-top:0;margin-bottom:0;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;letter-spacing:.02em;"><strong>FMM Pro Registration is Open!</strong></h4>
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><em><a href="https://www.eventbrite.com/e/grow-your-skills-fmm-pro-market-manager-certification-tickets-700352983627?aff=oddtdtcreator" rel="nofollow" style="color:#05763e !important;"><strong>Register Here!</strong></a></em></p>
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3256249999999998em;mso-line-height-alt:1.3256249999999998em;margin-top:0;margin-bottom:0;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;letter-spacing:.02em;"><strong>Update from the Assistant Director</strong></h4>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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    <td valign="top" class="section-text-area section-content-cell" style="padding-top:11px;padding-right:25px;padding-bottom:11px;padding-left:25px;color:#313131;background-color:transparent;">
      <p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.2;margin-top:0pt;margin-bottom:19.2pt;" class="">I've thoroughly enjoyed the warm welcome from the Federation's small but mighty team: Diane, Britni, and Brenda. It's hard to believe that it's already been about three months since I joined the Federation. During this time, my focus has predominantly been on editing and writing parts of the FMM Pro manual, visiting various farmers markets, and getting up to speed on the day-to-day operations.<br><br>The completion of the FMM Pro manual is imminent, with the inclusion of photographs and a final round of edits. I am excited for its eventual rollout and the start of my work with the FMM Pro cohort this fall. Simultaneously, my travels to farmers markets have been the highlight of my experience thus far. I've travelled a significant&nbsp;distance around New York state to markets: Keene Valley, Fredonia, Peekskill, Clinton, Old Forge, Troy, Rhinebeck, Utica, and Ossining<br><br>Beyond providing me with insights into the current state of markets across the state, these visits offer market managers and vendors a direct line to the Federation's invaluable resources. One significant revelation from these experiences has been the evolution of my perspective on the "ideal" farmers market. While every community's interpretation of perfection is unique, the shared underlying fundamentals of a well-run market allow the Federation to serve as a valuable resource for all markets.</p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.2;margin-top:0pt;margin-bottom:19.2pt;" class="">I'm genuinely grateful for this experience, as it's enabled me to move past a one-size fits all approach. Looking ahead, I'm excited about the prospect of visiting your summer or winter market in the upcoming year. To coordinate a visit, please reach out to me, Jack, via email at&nbsp;<a href="mailto:jriffle@nyfarmersmarket.com" target="_blank" rel="nofollow noopener noreferrer" style="color:#05763e !important;">jriffle@nyfarmersmarket.com</a>. Your market's story and well-being are why we are here.</p><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3256249999999998em;mso-line-height-alt:1.3256249999999998em;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;letter-spacing:.02em;"><strong>Jack Riffle</strong></h4><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;">Assistant Director<em><br>The Farmers Market Federation of New York</em></p>
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3256249999999998em;mso-line-height-alt:1.3256249999999998em;margin-top:0;margin-bottom:0;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;letter-spacing:.02em;"><strong>Monthly Members &amp; Friends Meetup: Sept 2023</strong></h4>
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      <p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;" class=""><strong>What Role Can Markets Play in the Sale of Cannabis?<br></strong><em>with John Kagia, Director of Policy at NYS Office of Cannabis Management</em></p><p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;" class="">This summer, the NYS Office of Cannabis Management (OCM)&nbsp; issued a press release announcing the opportunity for cannabis to take part in farmers markets across the state. Cannabis growers were thrilled and called their local farmers markets to ask about joining to sell direct to consumers. However, market managers were confused and did not understand what their role could or should be with regard to the sale of cannabis.</p><p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;" class="">In response to the confusion, the Federation contacted the OCM and spoke with John Kagia, Director of Policy, to get some clarity. We learned that the use of the term “farmers markets” was misleading and that the OCM is now calling these events Cannabis Growers Showcases (CGS) rather than farmers markets. But the ability to host a CGS is a bit confusing.</p><p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;" class="">In an effort to bring clarity to the situation, John Kagia, Director of Policy at the NYS OCM, has agreed to be a guest speaker at our September Monthly Meetup. His presentation aims to provide an understanding of what a CGS entails, eligibility requirements for vendors, and the potential role farmers markets can play in the sale of cannabis. This presentation will be followed by an interactive Q &amp; A so please come prepared with your questions. You should leave this meetup with a better understanding of what you, as a market manager, can and cannot do to help promote the sale of cannabis at farmers markets.</p><p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;" class="">Join us <strong>Tuesday, September 26. at 1:00 pm</strong> for our Monthly Members &amp; Friends Meetup. Participation is <strong>free</strong> and all are welcome. If you’re unable to make the live session, rest assured that the meeting will be recorded and archived on the Federation’s website. </p><p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;" class=""><a href="https://us02web.zoom.us/j/82407544441?pwd=VkV0SHBRUjZ2d3lJUFMrZWRFcStFUT09" rel="nofollow" style="color:#05763e !important;"><strong>Join us for this free event on Tuesday, September 26, 1:00 pm here.</strong></a></p>
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3256249999999998em;mso-line-height-alt:1.3256249999999998em;margin-top:0;margin-bottom:0;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;letter-spacing:.02em;"><strong>Monthly Meetup Wrap-Up — August 2023:<br></strong><em><strong>Preparing for Violent Acts</strong></em></h4>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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      <p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class="">Violent acts seem to be on the rise, occurring in a variety of locations and farmers markets are not immune to the possibility of being the site of a violent act so let's be prepared.</p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class="">Farmers markets face several unique vulnerabilities in relation to violent acts, including open access, large crowds making them attractive targets, temporary staff with difficulties in following protocols, challenges in evacuation, multiple entry points, and limited hiding places.&nbsp;</p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class="">Threats encompass both man-made hazards such as explosive devices, vehicle ramming, and active shooters, as well as natural hazards like extreme weather. But as a market manager, we can prepare ourselves for the eventuality that any of these man-made threats may become a reality.</p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class="">Protective measures involve devaluing the market's appeal as a target, detecting threats, deterring attacks, and defending against them.&nbsp;</p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class="">Planning and preparedness include:&nbsp;</p><ul data-rte-list="default" style="padding-left:25px;"><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class="">Connecting with authorities- schedule a time for local authorities to conduct a site vulnerability assessment</p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class="">Creating security and emergency response plans- shore up your market’s vulnerabilities and know your communication procedures in the event of an emergency</p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class="">Conducting training in emergency basics and responses- instruct vendors on the details of your security and emergency response plans</p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;"><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class="">Promoting awareness to report suspicious activity- stay vigilant to irregular behavior</p></li></ul><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class="">For dealing specifically with active shooter scenarios, understanding the pathway to violence, which often begins with concerning behavior two years prior, and taking away key lessons such as planning ahead, having an exit strategy, acquiring life-saving skills, and remaining vigilant are crucial. The Department of Homeland Security recommends the "Run, Hide, Fight" strategy.</p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class="">The "<strong>Run, Hide, Fight</strong>" strategy is a set of guidelines designed to help individuals respond effectively during an active shooter or violent incident. It provides a structured approach to increase the chances of survival and minimize harm. Here's how each step of the strategy works:<br><br><strong>RUN</strong></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class="">The first option is to escape the danger area if it's safe to do so. This involves quickly assessing the situation, determining the exit route, and moving away from the source of danger. Encourage others to follow you, but do not wait for everyone to make a decision. Once you're in a safe location, call the authorities and provide them with as much information as possible about the situation. Remember to keep your hands up when approaching law enforcement.</p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class=""><strong>HIDE</strong></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class="">If running is not a viable option, seek shelter in a secure location. Find a place where you can hide out of the shooter's view, ideally with a lockable door or barricading materials. Turn off lights, silence your phone, and remain as quiet as possible. Be prepared to stay hidden until law enforcement arrives and provides an "all clear."</p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class=""><strong>FIGHT<br></strong>If you are unable to run or hide and are confronted by the attacker, the last resort is to fight back. Act with aggression and use any available items as weapons to incapacitate the attacker and defend yourself and others. This option is about survival and can involve a combination of physical force, distraction, and overwhelming the assailant.</p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class="">It's important to remember that the order of these steps is not rigid. The strategy depends on the specific circumstances of the situation. Always prioritize your safety and the safety of those around you. Following these guidelines can increase your chances of making the right decisions during a crisis.</p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class="">Watch our archived recording of "Preparing Markets for Potential Violence" for more detailed information.</p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class=""><strong>Reference:<br></strong>This material is based on a presentation, “Security Preparedness &amp; Options for Consideration”, by Jose Dos Santos, Protective Security Advisor at the US Department of Homeland Security, during the Farmers Market Federation of NY’s Monthly Members and Friends Meetup, Aug 2023.</p>
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3256249999999998em;mso-line-height-alt:1.3256249999999998em;margin-top:0;margin-bottom:0;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;letter-spacing:.02em;"><strong>Cornell to Host a Two-Part Webinar Series</strong></h4>
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      <p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class="">Cornell is going to be hosting a two-part webinar series regarding <strong>Research</strong> <strong>on Customer Spending at NY Farmers Markets: Early Results and Farmer recruitment</strong>.</p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class="">Electronic Point-of-Sale (POS) systems, such as the commonly used Square app, present farmers market vendors with an opportunity to gather data and learn from customer shopping habits. In turn, this data can be analyzed to reveal growth opportunities. POS provides a quick and easy means for farms to assess their marketing performance, make changes, and test for results. Matt LeRoux and Todd Schmit at Cornell’s Agricultural Marketing Research Program are working with NY’s farms to collect data using POS in direct-to-consumer channels and continue to recruit more farms for the project.</p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class="">The project seeks farms that sell their own fruit &amp; vegetable crops, fresh cut flowers, mushrooms, dairy, or meat products at farmers markets and/or their own farm store/stands (eligible stores/stands are staffed, not honor-system). Farm participation requires collecting all sales transactions at markets in real time with the Point-of-Sale (POS) software Square. In return, participating farms receive personalized reports with suggested marketing techniques aimed at increasing farm revenue. Project participants also receive one-on-one consultation and technical assistance from the research team.</p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Lucida Bright', 'DejaVu Serif', 'Bitstream Vera Serif', 'Liberation Serif', Georgia, serif;text-align:justify;white-space:normal !important;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""><a href="https://www.nyfarmersmarket.com/s/Cornell-Webinar-Series-Research-on-Customer-Spending-at-NY-Farmers-Markets.pdf?ss_source=sscampaigns&amp;ss_campaign_id=6501d742b80b8e12766edfd4&amp;ss_email_id=650463d7c5f57322774ba59e&amp;ss_campaign_name=%F0%9F%8D%81+Market+Matters+%E2%80%94+September+2023&amp;ss_campaign_sent_date=2023-09-15T14%3A08%3A19Z" rel="nofollow" style="color:#05763e !important;"><strong>View the Complete Press Release Here</strong></a></p>
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