FMM Pro: SUNY Farmers Market Managers Certification Program

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REVISED 2019
FMM Pro: Farmers Market Manager Certification Program to offer online workshops 
this Fall and Winter

The Farmers Market Federation of NY, in partnership with Cornell Cooperative Extension of Broome County and the New York State Fresh Connect Program, is pleased to announce a revised and updated Farmers Market Managers Professional Certification Course FMM PRO. 

The FMM PRO course is a professional certification program for farmers market managers. The program teaches all aspects of running a farmers market. Managers use the program to ensure their markets are operating at top efficiency; ensure their partners, collaborators and funders that they have the skills needed to operate a successful market; and encourages investment in a market and their manager to support a professionally run market.

The FMM Pro program was instituted in 2015 and a number of market managers throughout New York State and beyond have graduated from the course and used the information to help them run a successful market for their farmers, their consumers and their community. But the environment has changed dramatically since 2015. We find ourselves fighting harder for market share against other venues for local food, a consumer base more focused on convenience and a climate that increasingly calls for risk management in all areas of the market.

FMM Pro is responding to the changes we face as farmers markets by updating the curriculum. New sessions have been added to the curriculum, as well as many of the sessions updated with new information and ideas. The new and updated sessions will be delivered by webinar this Fall and Winter and are free to join. If you are a graduate of FMM Pro, attending each session will provide you with 2 continuing education credits toward maintaining your certification. (See schedule below.)

To obtain certification, managers must take the online course, complete all modules; including the video presentation, homework assignment and quiz. Once a passing grade is obtained for all modules, the graduate will receive a Certificate of Achievement signed by the three partnering agencies in the program: Farmers Market Federation of NY, Cornell Cooperative Extension of Broome County and SUNY Cobleskill. In addition, certified managers will need to earn 2 continuing education credits bi-annually by attending special sessions at the Federation’s annual Farmers Market Managers Conference and/or specified manager training webinars in order to keep their Certification active.

All webinars are scheduled for Noon to 1:30pm and they are free to participate, but registration is required. You can register for each of the sessions here.

Once the updated sessions are added to the online curriculum, each participant will receive a link to the online program to register for the full course.


FMM Pro: SUNY Farmers Market Managers Professional Certification Program

In a partnership between the Farmers Market Federation of NY, Cornell Cooperative Extension of Broome County and SUNY Cobleskill and funded by NYS’s Fresh Connect Program; a new online curriculum has been created to train and certify farmers market managers. The course will include all aspects of managing and growing a successful farmers market. The course will be offered online through Moodle.com under the sponsorship of Cornell University.

The curriculum will consist of 17 workshops covering 3 basic topics:

  1. FM Operations Basics
  2. Marketing & Communications
  3. Advanced Business Planning

Program participants who complete the full curriculum will receive a certificate signed by the three partnering agencies and will have earned the title of Certified Market Manager. As a FMM PRO Certified Market Manager, graduates of the program will:

  • Be fully knowledgeable in today’s best practices for managing farmers markets
  • Learn tactics to expand and optimize their farmers market
  • Be equipped to build successful relationships with farmers and shoppers
  • Be able to use their certification to leverage support and funding for their market

Requirements for Certification

  1. Complete the full series of sessions within the 3 modules on moodle.com.
  2. Complete all homework assignments for each section and receive a passing grade. You may resubmit an assignment if you receive a fail the first time.
  3. Complete all quizzes for each section, scoring a minimum of 80%. You have two chances to complete the quiz to receive the minimum score.
  4. The full curriculum must be completed within 12 months, although the program was designed to be completed within 6 months.

Continuing Education Requirements Post-Certification (to maintain your certification you must:)

  1. Participate in the annual NYS Farmers Market Managers Conference each year, attending the sessions for Post-Certification Credit; OR
  2. Participate in Market Manager Training Webinars (minimum of 2 annually) as offered by the Farmers Market Federation of NY

Cost of the Online Certification Program

$200 for the first registrant per market or market organization

$100 for each additional registrant from the SAME market or market organization

Note: You MUST register and pay for all people at the same market organization at the same time in order to receive the discount.

Once you have paid for the FMM Pro Course, you will receive a password to enter the curriculum on moodle.com.  You will have one year to complete the course.  Successful completion will earn the participant a Certificate as a Certified Market Manager signed by the Farmers Market Federation of NY, Cornell Cooperative Extension of Broome County, and SUNY Cobleskill.  Your Certification will remain valid as long as you maintain 2 credits bi-annually as Post-Certification training.

LINKS


Click Here for the Curriculum
Click Here to Register
(Note: if you are from Georgia, go to the Georgia Program Page instead)

Supporting and Promoting the Viability of New York's Farmers Markets